Specilaists cautious over Yahoo’s rich media in seach plans, which have already been proven to yield 25% higher click thru. DOH! And no one mention Google.
Corporate Accountability International (a USA based corporate campaigning group) is asking for nominations for the corporate hall of shame.
Previous winners have included retailer Wal-Mart and oil company ExxonMobil
This time, Nestlé, Toyota and Mattel are some of multi-national companies that been nominated for the most abusive companies of the year.
Toy company Mattel, who apparently even lobbied against highly toxic chemical bans (que?) are sited for their infamous two product recalls in 2007, of lead-contaminated toys.
It has also been reported that Nestlé has been nominated for numerous alleged labour violations including child exploitation and for its contributions to obesity (though don’t the over-eaters have a role in that?).
Meanwhile lobbying against increased fuel economy standards to reduce global warming gas emissions has got Toyota in the spotlight.
As we keep saying, marketing works both ways, especially in a social community aware e-world.
Creating “inevitable” marketing:
Most old school “brand” marketeers aim for goal based marketing. That is, a campaign with a definable (and measurable) end result.
With so many Continue reading this entry »